ARTIST OF THE WEEK: No. 133 Fickle Friends

Having been releasing material as far back as 2014, Brighton-based outfit Fickle Friends have largely found themselves circumnavigating the UK's alt-pop scene for a while. But with major plans on the horizon, it looks like this lot are set to become one of the best new names breaking through in the year ahead.

After their previous single 'Brooklyn' became their first release to be added to the Radio 1 playlist, the band have seemingly gone from strength to strength in growing their fanbase and reputation. Now the group have returned with their latest track 'Hello Hello', which is already sounding like one of the songs of the summer.

With its catchy chorus and euphoric production, 'Hello Hello' is one of those pop anthems that doesn't leave your head easily once you've given it a try. The band are also set to make numerous festival appearances later this year including Reading & Leeds, Secret Garden Party, Kendall Calling and Leefest, as well as support shows for PVRIS and Catfish & The Bottlemen respectively.

Although a debut album from Fickle Friends has yet to be announced, you can still check out 'Hello Hello' in the player below.