ARTIST OF THE WEEK: No.430 - Aidan

After spending the last few years building and developing his sound, South London newcomer Aidan is now ready to introduce himself to the world with the release of his stunning debut single 'We Hug, We Sway'.

Channelling a wonderfully rich and tender R&B aesthetic throughout, 'We Hug, We Sway' makes for a wonderfully alluring introduction to his sound. With his rich and shimmering voice layered across a progressive production from start to finish, reminiscent of Frank Ocean and Prince, he is quickly cementing himself as one of the more exciting names emerging right now.

Speaking about his new offering, he said, “Visually, sonically and vocally, this song is referencing feelings of possession, protection and uncontrollable desire. We Hug, We Sway as a title refers to the back and forth of a fortified love between two people. The fact that the woman is pregnant, but is seen to be, undeniably, the more powerful one in the video shows the true essence of what it means to be a powerful, human being, a powerful woman. The whole song is written from the point of view of a man who is deeply in love, but feels like he has to protect his loved one, when in reality, she can protect herself and, in many ways, can protect the relationship more than he can. Both the song and the video are an alternative way of showing the power of femininity, whilst also showing the vulnerability of man.”

Check out the new video for 'We Hug, We Sway' in the player below.