Purity Ring - 'Another Eternity'


While it was no surprise that Purity Ring's 2012 debut album 'Shrines' was an undeniable worldwide success, the band themselves seem to have opted for a more progressive approach to their new album. Delivering something that looks to extend their sound rather than simply recreate it. While vocalist Megan James has kept the serenity in her delivery, the production from Corin Roddick seems to have a far more invasive impact and gives the record a more juxtaposed direction.

'Another Eternity' seems to show a band looking for more acceptance in contemporary electronic music, taking inspiration from the trap movement that has become fully ingrained in the stateside EDM and hip-hop scenes. But with the duo's underlying intention to conceive an atmospheric approach, the result is two-sided affair where the songwriting and production style clash in a glorious mix of interests and manages to create an anthemic sounding record.

It may seem like a harder pill to swallow than their previous work, but it definitely showcases a band that aren't happy sitting still and want to continue growing their sound. A pop record with some serious bite and encouraging listen throughout.

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