Having remained largely quiet since the release of her chart-topping debut album 'Sucker Punch' in 2019, Norwegian alt-pop queen Sigrid is back to deliver a brand new single.
The new track 'Mirror' was recorded in LA alongside superstar songwriter Caroline Ailin (Dua Lipa, Julia Michaels) and producer Sly (Jonas Brothers, Dua Lipa), and comes accompanied by a brilliant new video, directed by Femke Huurdeman.
Speaking about the new video, Sigrid said, “We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together. And as I can’t stand still whilst singing, there’s a lot of dancing, running, driving - you can tell I had a great time on the shoot :)”
While director Femke added, “It can be quite liberating to reinvent yourself after getting out of a relationship. This journey of finding your core, coming to terms with who you are and radiating this from oneself is at the heart of the concept of the video. For me, it's always important to showcase a 3-dimensional image of a character. We built together on a language of movements, and different moods for each scene, all rooted in Sigrid's own style of performing. She can be empowering, humorous, sensitive, playful, captivating and bold, and that's something I think you can feel throughout the video."
Check out the new video for 'Mirror' in the player below.
