With his highly-anticipated new album now less than a month away, Will Joseph Cook has unveiled the next cut to be lifted from his forthcoming full-length.
The new single 'DOWNDOWNDOWN!' follows on from the surprise reveal of the first first half of his new LP 'Something To Feel Good About', which is available to stream now, and will be fully released on the 27th November via Bad Hotel. The new track also features an accompanying video created by short film maker and Youtuber Bertie Gilbert, who also worked on the visuals for his recent offering 'Be Around Me'.
Speaking about the new release, Will said, “I wrote this about the first time hooking up with someone after a bad break up. Sounds kind of crass but the lyric “cos I’m down down down” is a play on words about being DTF but also heartbroken. It explores that feeling of disassociating with your actions/surroundings when everything’s raw and unprocessed. It feels like some new territory for me musically, I haven’t ever written about an experience like this before.
"The video follows the internal scramble through that journey. Burying the hurt when you’re around others, blocking out what happened with new experience and noise, crashing back to reality, and finally finding a shred of ‘moving on’. It’s another collaboration with friend and director Bertie Gilbert. He really understands the emotions of my music and always brings fresh ideas to the visuals. Working together has been such a dope experience.”
About the creating the video Bertie adds, “Be Around Me is an exhilarating, joyous celebration of new love - DOWNDOWNDOWN! is the emotional comedown, a dissection of how healthy it really is to rush into something new when there are deeper issues still to be addressed. A lot of our creative decisions for this video were informed by the thematic elements shared between these two songs. Let’s explore a similar scrapbooky, home-spun vibe, but dig a little deeper. This is a hopeless, pitiful descent into the night.”
Check out the new video for 'DOWNDOWNDOWN!' in the player below.