SERALUNE arrives as a fascinating new addition to the cinematic electronic landscape, unveiling a debut single that blurs the boundaries between ambient music, dream-pop, downtempo electronica, and immersive visual storytelling. Built around themes of memory, love, and the enduring light that remains through life’s darkest moments, “Where The Light Remains” introduces listeners to a carefully crafted virtual world where emotion takes centre stage.
Conceived and curated by Arturs Plaude, the project combines human creativity with AI-assisted production to create music that feels intimate, reflective, and deeply atmospheric.
So with the new single out now, we sat down with those behind the project to discuss origins and influences over the years.
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What was the first instrument you fell in love with?
For SERALUNE, the first emotional centre of the sound is the piano. It feels like the most natural instrument for the project because it can be intimate, fragile and cinematic at the same time. A simple piano phrase can carry memory, silence and light — all of the things SERALUNE is built around. Even when the final production becomes electronic, atmospheric or vocal-led, the piano remains the emotional anchor. It gives the music a human softness and a sense of space before the wider cinematic textures arrive.
What kind of music did you love when you were younger?
SERALUNE is a virtual artist project, so the answer is more about the emotional DNA of the project than a traditional childhood biography. The sound is shaped by atmospheric, cinematic and reflective music — songs and artists that create a world rather than just a track. Ambient music, dream pop, downtempo electronic, new age textures and ethereal vocal music all feel connected to SERALUNE’s identity. The project is drawn to music that feels immersive, visual and emotionally suspended — the kind of music you listen to at night, alone, when you want sound to become a place.
What was the first album you remember owning?
Rather than one specific album, SERALUNE feels connected to records that create a strong emotional and visual universe. Albums that feel immersive, cinematic and atmospheric are the closest reference point — music where the listener enters a world and stays there. That is the feeling SERALUNE is trying to build with “Where The Light Remains”: not only a single song, but the first door into a wider sonic and visual identity. The goal is for each release to feel like part of the same luminous emotional landscape.
What is the one song you wished you could have written yourself?
Rather than choosing one specific song, SERALUNE feels closest to songs that create a complete emotional atmosphere — music that feels luminous, intimate and cinematic without needing to explain too much. The kind of song I wish SERALUNE could have written is one that feels simple on the surface but carries a deep emotional world underneath: a song built around light, memory, stillness and vulnerability. Something that does not try to overwhelm the listener, but quietly stays with them after it ends.
Do you have any habits or rituals you go through when trying to write new music?
The creative process usually begins with atmosphere rather than structure. Before a track exists, there is often a mood, a visual image or a phrase: light in the dark, a quiet room at night, a distant voice, a memory that still glows. From there, the process becomes about finding the right emotional temperature. The music has to feel soft, cinematic and honest. If something feels too aggressive, too crowded or too trend-driven, it usually moves away from SERALUNE’s world. The ritual is to keep stripping the idea back until the emotion feels clear.
Who are your favourite artists you have found yourself listening to at the moment?
Artists and projects that feel connected to SERALUNE include Enya, AURORA, M83, Tycho and Sigur Ros. They are not direct comparisons, but they all create atmosphere and emotion in a way that feels larger than conventional pop structure. There is also a strong connection to cinematic ambient music, downtempo electronic production and ethereal vocal textures. SERALUNE is inspired by artists who understand space — music that gives silence a role, lets melodies breathe and makes the listener feel like they are entering a different emotional environment.
If you could open a show for anyone in the world, who would it be?
If SERALUNE could open a show for anyone in the world, AURORA would feel like the most natural choice. Not because SERALUNE sounds exactly like her, but because there is a shared emotional territory: vulnerability, light, otherworldly atmosphere and a strong visual sense of identity. AURORA’s audience seems open to music that feels intimate, ethereal and emotionally honest, which is very close to the kind of listener SERALUNE hopes to reach. The ideal performance context for SERALUNE would not be a traditional club stage, but something immersive, cinematic and light-based — a space where the audience feels they are entering a world rather than simply hearing a song.
What do you find is the most rewarding part about being a musician?
The most rewarding part is creating something that gives shape to a feeling someone may not have been able to explain before. Music can hold emotion in a way that ordinary language often cannot. With SERALUNE, the reward is in building a world where sound, image and atmosphere all point toward the same emotional centre. When a listener understands that feeling — the light, the memory, the vulnerability, the quiet hope — it means the project has become real beyond the studio or the screen. That connection is the most meaningful part.
And what is the most frustrating part?
The most frustrating part is that the emotional world of a song can be very clear internally, but difficult to translate perfectly into sound, visuals and words. SERALUNE is not only about releasing music; it is about building an identity, a mood and a visual language that all need to feel consistent. There is also the challenge of being understood as a virtual artist project. It is easy for people to focus only on the technology, but the deeper aim is emotional. The frustration is making sure the technology never becomes louder than the feeling.
And what is the best piece of advice you have received as a musician?
The best advice is to protect the emotional core of the work. Trends, tools and platforms change quickly, but the feeling behind a song is what gives it a chance to last. For SERALUNE, that means not chasing a sound simply because it is current, and not using technology only because it is available. Every choice has to serve the world of the project: light, emotion, atmosphere and transcendence. If the song still feels honest when everything else is stripped away, then the direction is right.
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SERALUNE's new single 'Where The Light Remains' is out now. Check it out in the player below.