7/10

Over the past two decades, San Francisco's Greg Hoy has established himself as one of the more prolific names doing the rounds. Releasing more than thirty studio albums under a diverse array of monikers has given him this explorative yet chameleonic approach to his sound. Blending a heady blend of guitar-driven anthems across the broader indie-rock spectrum, he has been one of the more progressive names on the scene in recent times. And as he returns to his Greg Hoy And The Boys title, he delivers 'Hit Music', a record that showcases more of his inventive intent once again.

Exploring this bold and immersive aesthetic this time around, combining his love for retro-inspired grooves and brass-laden flows, 'Hit Music' instantly comes across as one of his more uplifting releases to date. Written in the wake of a health scare that halted his live endeavours, Hoy returns to his place as a formidable songwriter, venturing down multifaceted avenues that always looks to throw up plenty of surprises. Whether he is unleashing raw and driven hooks, or offering up something more tender, his latest collection always manages to hold your attention regardless of the journey it takes you on.

While he has certainly been busy in recent years, 'Hit Music' shows he is still brimming with plenty of fresh and electrifying ideas just waiting to be explored. With this fun and lively approach to everything he does, Greg Hoy remains on top of his creative game as he enters yet another phase within his artistic evolution to date.