cam. releases debut single 'Serenity'

Having drawn inspirations from the likes of Declan McKenna, ELO, Queen and Gabriel Sayer over the last few months, London-based artist cam. is now ready to introduce himself to the wider world as he delivers his sweeping debut single 'Serenity'.

Opting for a wonderfully warm and emotive alt-pop aesthetic for his initial effort, 'Serenity' makes for a beautifully rich and shimmering introduction to his direction so far. With his sweet and tender vocal style bouncing across a diverse approach to production throughout, he is kicking things off with a bright and kaleidoscopic opening number here.

While his journey may have only just begun, 'Serenity' is jam-packed with so many fresh and tantalising flavours, it feels like he still has so many variables in which to explore. With such a strong and confident grasp over his sound already, we can't wait to hear what else he has been working on as well.

Have a listen to 'Serenity' in the player below.