After originally making his mark on the scene during the lockdowns, London-based artist Jaja Morph is now looking to continue his progressive ascent with his breezy new offering 'My Way'.
Capturing more of that smooth and effervescent direction he has been developing since he first emerged, 'My Way' makes for an incredibly warm and inviting listen. With his rich and shimmering voice layered across a dreamy production throughout, he is certainly looking to get us ready for summer with this one.
So with the new single available to stream now, we sat down with him to find out more about his background and what has been inspiring him most lately.
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What was the first instrument you fell in love with?
I would say the first instrument I fell in love with was the piano. I had a few lessons when I was a kid and was lucky enough to learn the basics.
What kind of music did you love when you were younger?
When I was younger, I used to listen to music that was full of energy. My music taste ranged from artists like Chip, Ghetts, and 50 Cent to bands like Linkin Park, Bloc Party, and Greenday. I also loved electronic music such as Dubstep, and Drum & bass, which played a big role in shaping my teenage years.
What was the first album you remember owning?
I think one of the first albums I bought with my own paper round money was Ghetts Freedom of Speech. I would go to Dark N' Cold in Soho, which was a record and clothing store that had all the latest releases in the Grime scene. It was there that I made my purchase.
What is the one song you wished you could have written yourself?
Nipsey Hussle - Hussle and Motivate, A song with a great message. Nipsey’s delivery on that beat was also effortless.
Do you have any habits or rituals you go through when trying to write new music?
When I write new music, I focus on creating a certain vibe. To start, I set up mood lighting in my studio, and listen to a variety of beats that my producers have sent me. I like to experiment with both writing and freestyling, but I usually begin with developing a melody or rap and then work on piecing the lyrics together.
Who are your favourite artists you have found yourself listening to at the moment?
Shy FX, Dimension, Tunde, K-Trap, Giggs, Lola Brooke, Dreamville, Drake, Tiwa Savage, Omah Lay, CKay Davido, Burna Boy, Bring me the Horizon, Linkin Park, Children of Zeus, Tems, Snoh Aalegra etc, the list goes on.
If you could open a show for anyone in the world, who would it be?
It would have to be Drake, as what an opportunity that would be. The show would also be wild!
What do you find is the most rewarding part about being a musician?
I love getting feedback from my fans and listeners about my music! It's so cool to meet them in person at my shows and hear what they think. Their opinions are super important to me because they help me figure out which songs are really hitting home with my audience. Plus, it's just awesome to know that people are enjoying my art and supporting me along the way.
And what is the most frustrating part?
Time management, Luckily, I am pretty good at this, however, it can be challenging at times. I have found that making sure you have a good timetable and sticking to it to the best of your ability for work-life balance will help you in the long run.
And what is the best piece of advice you have received as a musician?
It is always good to get a group of people whose opinions you trust to review your music before release to give their honest opinions on what they think. Play the tracks with a few people and get them to pick their favourite ones. If you find a pattern amongst the group or groups, then this should give you a good indication of the tracks which are your winners.
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Jaja Morph's new single 'My Way' is available to stream now. Check out the new video for it in the player below.