ARTIST OF THE WEEK: No.482 - Soft Launch

Having spent the last few months building and cultivating their sound, emerging outfit Soft Launch recently introduced themselves to the scene with their vibrant debut single 'Cartwheels'.

Premiered on Declan McKenna BBC Radio 1 takeover earlier this week, 'Cartwheels' sees the five-piece hark back to the heyday of Britpop, albeit with a more modern twist to it. Brimming with this fun and lively aesthetic that perfectly suits their charismatic persona, these guys are definitely ones to watch for the year ahead as well.

Watch the new video for 'Cartwheels', directed by Marcus Prouse Jr and Nathan Barlow, in the player below.