While musicians getting involved in TV adverts is nothing new, the latest campaign from Kit Kat featuring Chance The Rapper is certainly one of the strangest.
The new advert features Chance himself dressed as a bear, while a floating head of himself on the chocolate wrapper sings a seductive song to him about is urge for a Kit Kat.
It's one of the weirdest yet most self-aware ads we have seen in a long time, and you can check it out in the player below.
