Following on from their highly-praised debut album 'Secret Measure' last year, Cloth have now returned to share a brand new single.
The new track 'Polaroid' marks their first piece of new material so far this year, and comes accompanied by a stunning new video.
Speaking about the new offering, the band's Rachael Swinton said, “We knew that we wanted to push ourselves outside our comfort zone and write a really upbeat, fast track which would feel great to play live. ‘Polaroid’ has such a strong, driving beat and a soaring string arrangement from Owen Pallett. We’ve never had strings on our music before so this was a real first for us. I was a little nervous about the idea because I think adding strings can sometimes go one of two ways - they can sound great or they can overpower the nuance of everything going on underneath. I can still remember hearing Owen’s arrangement for the first time and just turning to Paul with the biggest smile on my face - they absolutely nailed it. ‘Polaroid’ is quite different to anything we’ve done before, but I think it’s one of the most exciting songs we’ve made.”
While her brother Paul added, “Lyrically, the song deals with the gradual loss of a friendship which used to burn very brightly. I think a lot of people can relate to the peculiar and quietly devastating feeling of becoming isolated from a person they once shared so much with. That preoccupation with loss - of friendships, of loved ones, of relationships - is such a universal thing and something I definitely found myself mired in when writing. I can trace it across a lot of the record.”
Watch the new video for 'Polaroid' in the player below.
