With the release of her soul-stirring new single 'I Believe', emerging pop artist Kripa steps boldly into the spotlight, offering a powerful anthem of resilience, self-discovery, and hope. Co-produced with four-time Grammy winner Bruce Lowe of Cinema Show Music, the studio behind legends like Stevie Wonder, Madonna, and Paul McCartney, the track serves as a stunning preview of Kripa’s upcoming debut album.
Blending shimmering pop production with gospel-inspired crescendos and cinematic arrangements, 'I Believe' channels the emotional depth of icons like Beyoncé and Celine Dion, while carving out a sound that’s distinctly her own. Raised on a rich blend of global influences and classical technique, Kripa’s voice is both intimate and commanding, capable of soaring across genres with ease.
So with the new single available now, we sit down with Kripa to explore her creative journey and how she’s shaping a new era of heartfelt, genre-defying pop.
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What was the first instrument you fell in love with?
The violin, because I was put in violin classes as a kid! But as far as I can remember, I have always loved hearing live piano and guitar, but never asked to take classes – I wish I did!, I’m actually trying to learn the basics now!
What kind of music did you love when you were younger?
When I was younger (and now), I always became attached to voices that moved me. I’ve always been like that. It’s a melody and a vocal tone that will just get me and it can be any genre too. I remember listening to a cassette tape of Belinda Carlisle, Mariah Carey, and CD’s of Celine Dion and just loving their voices, trying to mimic them in privacy. Then later Lauryn Hill, Alicia Keys, Beyonce, Kelly Clarkson, Carrie Underwood…the list goes on!
What was the first album you remember owning?
My father had a record player and he would play records in the house. I remember hearing The Beatles, and Cindy Lauper in the house! But I vividly remember getting the albums of mariah carey, and celine dion, then privately singing along! (and of course nowadays we share these moments online hehe)
What is the one song you wished you could have written yourself?
There is an incredibly poetic song by Joni Mitchell called “Both Sides”, and I love those lyrics so much. It’s such a poetic and beautiful descriptor of life, and I love that songwriting style. If I were to pick a song from my album that I wish I wrote, it would be “I believe”! It’s such a moving song, with a good message, but fun and catchy too. Really amazing writing!
Do you have any habits or rituals you go through when trying to write new music?
I am in the process of trying to find one so that I can have a consistent writing time! I generally thrive on some structure, but it’s not so easy with art. Often lyrics and melodies come to me when I least expect it. Often I am in the midst of doing something else – so I drop what I’m doing and go straight to recording it into my voice memos, or I type my lyrics into my iphone notes. I have a quiet room at home with my home recording set up where, at night, I shut the door, put my headphones on, and just listen to an instrumental track on repeat, and get lost in the music. If the inspiration doesn’t come then, something usually gets stored in my brain because it later tends to come at random!
Who are your favourite artists you have found yourself listening to at the moment?
I listen to so much music from all different era’s so it’s a hard question to answer! But I always, love connecting to voices, tones, and emotion carried through a melody. I am also fascinated by vocal intricacies that different artist create in their sounds.
What do you find is the most rewarding part about being a musician?
The most rewarding part is connecting with others, and spreading the positive, upbeat, and heartfelt messages I share through the songs. Music is one of those amazing art forms that is universal and truly brings people together. Sharing these good vibes is infectious – it truly is amazing and rewarding.
And what is the most frustrating part?
Probably the uncertainty that all the work you put in, may or may not lead to opportunities that will help you build a career. I think my whole previous professional life was so set in stone in terms of having a schedule and timelines to get work done, and getting paid a salary…but the music and entertainment profession is entirely different. You need a lot of faith, true love of the art, and belief in yourself. And most importantly – you need to be consistent….don’t give up - gotta keep going!
And what is the best piece of advice you have received as a musician?
Be practical, save as much money as you can (music equipment isn’t cheap!), and then once you start just keep going, be consistent, and authentic. Someone will find you. You also will inevitably connect to someone who connects with you too. And that’s the most amazing thing. When you can do what you love and have that be a part of your life then you can feel very fulfilled as a whole.
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Kripa's new single 'I Believe' is available to stream now. Check it out in the player below.