Gruff Rhys announces new album 'Seeking New Gods'

Following up the release of his highly-praised 2019 LP 'Pang!', Gruff Rhys has now announced his plans for a new studio album, arriving in the coming months.

The new full-length 'Seeking New Gods' is being previewed by the new lead single 'Loan Your Loneliness', which is accompanied by a stunning Mark James-directed video, and is set to be released on the 21st May via Rough Trade Records.

Speaking about the new video, Rhys said, "The monochrome has made it look much sharper and stylish (for want of a better word - I don’t think I know what style is!!) like a Japanese 60’s pop show or something! We added a layer of cloud to add some spot colour and to integrate the album sleeve aesthetic to the video. The colour was always stronger at the very end - I don’t particularly like the brown slippery dinosaurs but love the mammoths and northern lights.... so we bought it back to colour by the end - the narrative being that a soloing guitarist accidentally invented colour TV with sheer exuberance!"

Check out the new video for 'Loan Your Loneliness' in the player and see the album's full tracklisting below.

'Seeking New Gods' Tracklist:
Mausoleum Of My Former Self
Can't Carry On
Loan Your Loneliness
Seeking New Gods
Hiking in Lightning
Holiest of The Holy Men
The Keep
Everlasting Joy
Distant Snowy Peaks

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