Over the last few years, we have watched as Jake Bugg transforms himself from a run-of-the-mill singer-songwriter type to one of the most chameleonic artists working today. After making his name amongst the indie-rock crowd throughout the early 2010s, he has seen begun to experiment with a broader and more diverse array of aesthetics, sometimes lending his voice to a completely different field, such as Camelphat's 2019 club stomper 'Be Somebody'. And now he looks to bring that eclectic energy to his fifth studio album 'Saturday Night, Sunday Morning', a record that sees him develop a new sound throughout.
From the very beginning, 'Saturday Night, Sunday Morning' never maintains that traditional Jake Bugg direction. Instead it opts to venture off into new and unexplored territory as he looks to create this renewed image of himself. The result seems to be this shimmering collection of ideas that don't always gel together as well as they should. While it has its fair share of engaging and radio-friendly offerings scattered from start to finish, it doesn't have much in the way of a consistent flow, which sometimes gives the release these deep ebbs and flows that make it hard to enjoy the entirety.
Although we have to commend Jake Bugg on taking a brave series of risks on this new collection. 'Saturday Night, Sunday Morning' hasn't fallen into the trap of an artist desperate to rekindle the magic of his formative years, but doesn't show much confidence of where he can expect to take his sound next.