With his eagerly-awaited new album set to drop in the coming months, Will Joseph Cook has now unveiled the next cut to be lifted from his forthcoming full-length.
The new single 'Be Around Me' comes accompanied by a dizzying new video, filmed in Peckham and directed by short filmmaker, actor and Youtuber Bertie Gilbert, and follows on from the previously shared lead track 'Driverless Cars' in previewing his sophomore LP 'Something To Feel Good About', which arrives on the 27th November via Bad Hotel.
Speaking about the new offering, Will said, “The song is about those moments when you’re teetering on the edge of falling for someone, the transition between playing it cool and showing vulnerability. I wanted it to be flirty but still have these bouts of nervous energy jumping out. The initial spark for the tune came from a craving to write something really pacey. So I cranked the BPM to 165 which very literally gave it this really frenetic flow. Basically for me, it sounds like how falling for someone feels.”
While director Gilbert added, "I was immediately struck by how loose, how earnest these new songs were. It’s all coming from a very singular, very human place. In the spirit of this album being such a departure for Will, I wanted the video to reflect that. Let’s get outside, see the world as it zooms past us. Let’s celebrate it. How wonderful and isolating and dizzying new love can be. He’s grown his hair out, he’s rocking a new moustache, he’s singing more explicitly about love in real time. The video had to honour this new direction, it had to be free, kinetic and fun.
"Was a blast collaborating with Will on this, I feel our sensibilities align in a number of ways. I’m known for putting a homemade spin on a lot of my work, so when this called for a softer vibe overall, it just made sense."
Check out the new video for 'Be Around Me' in the player below.
