After the recent release of her stunning new album 'Euphoric' last week, Georgia has now returned to share a series of vibrant live sessions.
The new live performances of 'So What', 'Give it Up for Love', 'All Night' and 'It’s Euphoric' were created by Untold Studios alongside Convivial and Outernet London, inspired by Aura photography. They use a technique that gained popularity in the 70s with the AuraCam. It involved using an analogue camera and hand sensors to capture electro-dermal and temperature readings, resulting in a polaroid image with coloured fields surrounding the person. People interpret these colours and their positioning in relation to Chakras to derive meaning.
Speaking about the new sessions, Untold Studios Creative Director Phil Lee explains, “These films are experimental and totally unique and really help to elevate the vision that Georgia and I had around using Aura imagery to bring her album to life. From the album artwork to billboards, lyric videos and these films, the whole campaign feels immersive, visceral and complimentary to the music, which is exactly what we set out to achieve. A big thanks to the team at The Outernet who enabled us to utilise their cutting-edge space. Seeing it all come to life has been incredibly exciting.”
Watch the new videos in the player below.
