With his highly-anticipated new album landing in the coming months, Matthew E. White has now dropped the next cut to be lifted from his forthcoming full-length.
The new single 'Electric' comes accompanied by a brilliant Wes Parker-directed video, and follows on from the previously shared lead track 'Genuine Hesitation' in previewing his new LP 'K Bay', which is out on the 10th September via Domino Recordings.
Speaking about the new offering, he said, “I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown. I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60’s bubblegum pop - think Brill Building Carole King - an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all.”
Check out the new video for 'Electric' in the player below.