With their eagerly-awaited new album due out early next year, MGMT have now dropped the next cut to be lifted from their forthcoming full-length.
The new single 'Bubblegum Dog' comes accompanied by a brilliant new video, directed by Julia Vickerman and writer/director/The Best Show co-host Tom Scharpling, and follows on from the previously shared lead track 'Mother Nature' in previewing their new LP 'Loss Of Life', which is out on the 23rd February via Mom + Pop.
Speaking about the new visuals, the directors said, “We all saw the video for "Bubblegum Dog" as an opportunity to combine the charming, DIY, surreal, cardboard craft aesthetic of shows like Yo Gabba Gabba and The Mighty Boosh with these ultra-serious grunge videos we grew up watching on MTV – all that heavy, brooding angst smashed up against absurd childlike fun.
“Ben and Andrew are legitimately funny guys, so we were excited they got to really go for it with their acting, paying homage to the eternally moody mid-90's rock stars they looked up to when they were kids,” they continue. “They were completely game for everything, playing around with different wigs/costumes/personas/facial hair and continually chiming in with new ideas along the way. That was a wonderful feeling, because it let us know they were having a good time. For the climax of the video, they let us shoot gallons of pink slime at their faces, which we appreciated. Ben got quite a bit in his mouth, which was unintentional … but he thought it was funny, so then we were allowed to think it was funny.”
Watch the new video for 'Bubblegum Dog' in the player below.
