Following a sold-out show at XOYO last week and the vinyl release of his new EP ‘Alternate Worlds’ this week, Son Lux has unveiled a striking video for track ‘Build A Pyre (Build Again)’ from the record.
Speaking about the new video, director Geoff Hoskinson stated “The main idea for the video was to visualize fire as an element of power and change. I wanted to symbolize the shared nature of human and flame: the ability for ruin and rebirth. The song lyrics were the major inspiration for the concept while the feeling and tone of the music drove the visual aesthetic.” Watch the new video for 'Build A Pyre (Build Again)' in the player below.
