Following on from the release of their highly-praised 'Ulfilas’ Alphabet' album last year, Sundara Karma are back to unveil a brand new single.
The new track 'Kill Me' was co-produced by Clarence Clarity (Charli XCX, Rina Sawayama) and the band's own Oscar Pollock, and comes accompanied by a stunning new video, directed by Pollock and PC Music's Hannah Diamond.
Speaking about the new offering, Pollock said, "Right now, I feel like I’m able to be the most personal I’ve ever been in my songwriting and "Kill Me" is definitely a reflection of this. Lyrically it draws upon actual events that happened to me throughout the last year and it was cathartic to be able to condense all of that into a track. To me the song is humorous and melodramatic, it’s about being in a situation where you’re just so exasperated, but also finding levity in the dramatic nature of your feelings. Working with Clarence was genuinely a dream come true. I think he’s one of the best producers around right now and his solo stuff slaps HARD. Because of lockdown we had to produce the song remotely, sending bounces and stems back and forth to each other. Whenever Clarence sent a mix back I was always blown away by the level of detail and depth, seriously if you had a look at the amount of stems/tracks that went into this song you’d be like wowwww that’s crazy."
While adding about working with Hannah Diamond for the video, "When you’re a musician you have to visually communicate who you are, when you’re young and working that out you naturally get stuff wrong and it feels completely soul destroying. I wasn’t prepared. Now, since I have full control, it is a priority that we get this right. Working with Hannah has given me the support I’ve always needed. I trust her completely. It’s taken me till now to find a collaborator that is willing to push me and inspire me but also challenge me. Hannah and I are a powerful combo and finding such collaborations are rare."
Check out the new video for 'Kill Me' in the player below.
