London-based gritpop five-piece Sweet Unrest have dropped a stunning new video for their latest single ‘Sometimes’ — and it’s every bit as evocative as the track itself.
Set against a sweeping countryside backdrop, the video follows the band hauling their instruments up a rolling autumn hillside before breaking into an impassioned performance at the summit. Bathed in golden light and surrounded by fields of deep green, the visuals capture both the song’s emotional weight and its redemptive energy. There’s a wholesome, nostalgic quality to the film — the kind that feels like a crisp breath of fresh air at the end of a long, heavy chapter.
Shot beautifully, the video mirrors the song’s emotional arc: gentle and reflective at first, before erupting into the kind of high-octane release that defines Sweet Unrest’s sound. As frontman Jack River’s vocals crack through the air, the band’s chemistry is palpable — five musicians completely lost in the moment, yet utterly in control.
Produced by Luke Burgoyne (The Libertines, Louis Tomlinson, J Hus, Bastille, Declan McKenna), ‘Sometimes’ captures that perfect tension between fragility and fury. What begins as an acoustic reflection soon builds into a cathartic storm of riffs, pounding drums, and raw emotion — a sonic journey through grief, acceptance, and the joy that follows.
River explains: “This song started about a breakup, but after losing two of my mates, it became something much bigger — about loving harder, living better, and finding joy after pain. Every time we play it, I’m reminded that after sadness, always comes joy.”
Visually captivating and emotionally charged, the new video cements ‘Sometimes’ as a defining moment for Sweet Unrest — a band unafraid to climb higher, both literally and creatively. Watch in the player below.
