With his highly-anticipated new album now less than a month away, Will Joseph Cook has now delivered yet another cut lifted from his forthcoming full-length.
The new single 'BOP' comes accompanied by a brilliant new video, directed by Bertie Gilbert, and follows on from the previously shared tracks ‘Kisses’, ‘Little Miss’ and ‘4AM’ in previewing his new LP 'Every Single Thing', which is out on the 10th June via Bad Hotel / The Vertex.
Speaking about the new offering, he said, “I actually started this as a super short track I wrote for a fan on TikTok. I had people comment their name for a song and this one happened to be for someone called Ariel, which gave me the opening few lines. They were stuck in my head for weeks so I had to finish the song. BOP emerged as this flirty track full of bravado and nervous energy. There’s also a lot of lines expressing how baffling and awkward the idea of true love was when I was younger. It was interesting writing a song from the perspective of a teenage me talking to a girl at a house party.“
While adding about the video, “I thought it would be fun to play with the title of the track. Producer Simon Versace is in desperate need of a ‘BIG BOP’ to save his career and I’m the artist that finally delivers. It was inspired by 1980s disco videos, these almost awkward studio sessions where reserved producers or music industry folk watch over the musician’s performance,”
Check out the new video for 'BOP' in the player below.